Elements of DesignNo matter in what order you take the elements of design each should play a role in your construction of a scrapbook page. Being aware of and understanding each element will often help create scrapbook pages with ease and will help you pinpoint exactly what is “wrong” in a page design you are unhappy with and how you can correct it. The nine elements of design to consider when scrapbooking are:
- Color
- Intensity
- Value
- Line
- Direction
- Size
- Shape
- Form
- Texture
Color
Color is produced when light strikes an object and reflects that light into our eyes. Color is simply the name given to a specific hue such as Peacock Blue or Goldenrod Yellow. Colors are described as warm or cool. Warm colors are yellow, orange and red. The colors of blue, green and violet (purple) are considered cool. Warm or cool colors work well together and combining a warm color with a cool color can help accent or highlight a photo or piece of journaling on a scrapbook page.
Color and color coordination are one of the most important elements of your overall scrapbook design. If you aren’t happy with your color selections you should invest in a color wheel, a handy tool that easily shows colors that work well together. The color wheel is divided into three main categories: primary, secondary, and tertiary. The three primary colors are red, yellow and blue. These colors are used to create all other colors. By combining two of the primary colors, three secondary colors are formed, orange, green and violet. Combining a primary and an adjacent secondary color on the color wheel makes the six tertiary colors. These colors are red-orange, red-violet, yellow-green, yellow-orange, blue-green and blue-violet.
What is known and been studied about color theory could and does fill dozens of books. If you want to learn more about color theory you can find additional reading selections in the appendix.
Intensity and Value
Intensity describes the strength of a color. Value relates to how light or dark a color appears. The blue of the sky on a sunny day (light blue) has a different value than the color of the deep blue sea. You want to coordinate your color intensity and value. Most color wheels incorporate these two elements as well as color.
Line and Direction
A line is defined as a continuous mark made on a surface that can vary in appearance. A line can have length, width, texture, direction and curve. The five directions of lines include vertical, horizontal. diagonal, curved and zigzag. You will see lines and directions within your photographs, in borders and frames, within patterns of decorative papers and within the overall finished page.
Shape and Form
A shape is two-dimensional and encloses space. Think of a circle, square, rectangle or triangle. Shape is geometric, man-made or free form. Keep in mind that shapes can have underlying meanings such as an upside-down triangle reminds of to yield or to take notice. You’ll find shapes in your photographs, lettering, fonts, decorative paper patterns, die cuts and other scrapbooking supplies. Forms are three-dimensional shapes, expressing length, width, and depth. Balls, cylinders, and boxes are forms. Make your shapes and forms work towards coordinating and accenting your scrapbooking page.
Texture
Texture is the surface characteristic or feel of an object. Adjectives like smooth, bumpy, shiny, glossy, rough and soft describe textures we see around us. Textures may be “actual” if you include memorabilia on your scrapbook pages or “implied” through your photographs. Texture can add emotion, appeal to our five senses and make scrapbook pages have a dimensional feel.
Size
As you gather all the different photos and create titles and captions for your scrapbook pages you will discover that each may vary in different size or all maybe be relatively the same size. It’s important that you do have different sizes because if your photo, title, memorabilia and journaling are the same size your eye will not know where to start and the page will look flat and boring. You need to blend a pleasing variety on your page.
Space
Although you may want to fill every space on a scrapbook page, you do need some space that is left open or bare. The blank space often helps feature or highlight a photo or journaling. Avoid overcrowding your page, which ends up looking cluttered, and having a too busy feel.